Video extras for Warhol: Headlines cover story

Still image from a web video by Aaron Jentzen, featuring images from Andy Warhol's scrapbooks and commentary by Matt Wrbican, Chief Archivist at the Andy Warhol Museum.

Carnegie Magazine and the Andy Warhol Museum

Purpose + Audience

To augment my cover story on an upcoming exhibition, I proposed and created two web videos for Carnegie Magazine. To date, the quarterly in-house publication has not offered multimedia content on its website.

The goals for these multimedia extras are:

  1. to increase awareness of the Warhol: Headlines exhibit
  2. to drive additional traffic to the magazine’s website
  3. to demonstrate how multimedia content could be integrated within the Carnegie Museums’ existing site and social-media profiles


Video not loading? Click to open on the Carnegie Museums’ Facebook page

Process

Initially, I planned to interview the Andy Warhol Museum’s chief archivist on camera. When this proved unfeasible, I created mockup videos pairing audio interview clips with an image slideshow. Working with Warhol and Carnegie Magazine staff, I obtained approved archival images and logos, along with technical specifications to ensure the videos fit their respective websites. I then designed the videos to complement the visual style of the cover story layout, and optimized the final versions for mobile and social media, using HTML5.

The tools I used in creating these videos include:

  • Online information design principles
  • Photo, audio and video editing software (Photoshop, Garageband and iMovie)
  • HTML5 and Javascript

Results

My final deliverable consisted of web-ready video files and customized instructions for uploading and displaying the videos on the Carnegie Magazine website, using HTML5 and Javascript. The magazine and Warhol museum have begun sharing the videos through social media.

Full Text

Download a PDF of “Ripped from the Headlines” or read the article on the Carnegie Magazine website.