Carnegie Magazine and the Andy Warhol Museum
To augment my cover story on an upcoming exhibition, I proposed and created two web videos for Carnegie Magazine. To date, the quarterly in-house publication has not offered multimedia content on its website.
The goals for these multimedia extras are:
- to increase awareness of the Warhol: Headlines exhibit
- to drive additional traffic to the magazine’s website
- to demonstrate how multimedia content could be integrated within the Carnegie Museums’ existing site and social-media profiles
Initially, I planned to interview the Andy Warhol Museum’s chief archivist on camera. When this proved unfeasible, I created mockup videos pairing audio interview clips with an image slideshow. Working with Warhol and Carnegie Magazine staff, I obtained approved archival images and logos, along with technical specifications to ensure the videos fit their respective websites. I then designed the videos to complement the visual style of the cover story layout, and optimized the final versions for mobile and social media, using HTML5.
The tools I used in creating these videos include:
- Online information design principles
- Photo, audio and video editing software (Photoshop, Garageband and iMovie)